VISIBILITY
AND
TRACTION
Gaining visibility across both social and traditional media platforms is essential for securing investor interest in startups. Investors consistently seek reliable information to validate their potential investments in companies. A well-crafted unconventional marketing campaign can offer invaluable exposure, accelerate traction, and deliver substantial returns on investment.
Each campaign we design is meticulously tailored to the specific needs of the company we partner with. We're equipped to boost startups' traction and visibility in a myriad of ways. Not only through the unconventional marketing techniques we've highlighted earlier, which excel in captivating potential customers and encouraging organic word-of-mouth promotion, but also through inventive uses of traditional mediums like posters, billboards, and direct marketing. Our belief? Creativity knows no bounds.
CREATIVITY
KNOWS
NO BOUNDS
ENHANCE
PROSPECTS
FOR
RAISING
CAPITAL
Often, during a startup's formative days, founders tend to sideline essential aspects like marketing, choosing instead to focus on product development. Some delay the allocation of resources to marketing until after securing substantial funding. This procrastination can be detrimental; establishing immediate social traction and media coverage can significantly enhance prospects for raising capital.
Positioning and Messaging, Brand Strategy and Storytelling,
Publicity Stunt, Street Marketing, Flashmob,
Experiential Marketing, Email Marketing,
Direct Mail, Video Marketing, Social and Display Ads.
That's how we create content.
Here's some highlights -
Publicity Stunt: Designed events aimed to capture public and media attention. These events stand out for their novelty, striving to amplify brand awareness, stir media attention, and reach broader audiences compared to traditional advertising. Successful publicity stunts spur audience interaction, encouraging them to engage and discuss.
To launch the PS5, Sony changed the walls of the underground stations in London to match the buttons of the PlayStation controller.
Street Marketing: This entails a suite of techniques aimed at fostering direct engagement with potential customers. It harnesses tools like flyers, coupons, posters, and art displays, offering a cost-effective alternative to pricier marketing methods. Street marketing aspires to evoke emotional reactions, etching brands into people's memories in innovative ways.
Posters
Door hangers
Stencil stickers
Stealth Marketing: A covert advertising approach where the promotion of a product or service is seamlessly integrated into everyday scenarios, or featured as a part of a movie, TV series, influencer content. Its beauty lies in subtlety, often leaving consumers unaware of the advertising they've encountered. This element of surprise fosters enduring impressions, encouraging positive word-of-mouth and bolstering brand loyalty.
Product placement
Flash Mob: A spontaneous assembly of individuals in a public setting, engaging in a short performance, often for the sake of entertainment or artistic expression. As a marketing tool, flash mobs leverage their unpredictability to draw bystander attention, elevating brand or event awareness. Coupled with savvy social media usage, flash mobs can achieve viral recognition.
Experiential Marketing: Brands employ this strategy to cultivate profound emotional ties with consumers, crafting memorable, authentic experiences. Whether it's through pop-up stores, virtual events, or interactive installations, experiential marketing resonates with consumers on a visceral level, forming indelible memories and fostering brand allegiance. It champions active customer participation, steering away from the passive consumption of traditional advertising messages.
