DropUpp is an early stage startup, having been in business for about a year, currently operating locally in the Philadelphia area.
DropUpp takes care of picking up any online return, so people don't have to waste time doing it. Packages can be left on their doorstep, and the company will handle everything else.
We introduced two campaigns: a holiday video and a creative publicity stunt aimed at presenting the company to media outlets.
The objective behind our two carefully crafted campaigns was to not only generate buzz around the company but also to create leads and enhance visibility through media coverage.
"The Grinch takes the returns away"
In this first campaign, we strategically crafted a holiday video, a common yet potent piece of content when used effectively. Rather than merely seeking something from the audience or pushing direct sales, our content aimed to entertain and engage while clearly conveying the company's value proposition. We designed an original story that seamlessly aligned with the core business — picking up returns from the doorstep.
We authored the story and proposed its adaptation into a video, however we acknowledge the collaborative nature of our efforts. The selection of the Grinch as the green character was made by the founder of DropUpp.
The video kicked off with a traditional holiday scene of Santa delivering presents to a house. However, the magic quickly dissipated when people realized that some items weren't a good fit and needed to be returned. This is where a green character entered the scene. . .
We infused creativity into our pitch when we presented the story to journalists, resulting in coverage by prominent publications in the Philadelphia area. The initial articles caught the attention of other media outlets, creating a domino effect that led to additional coverage and ultimately generated a significant amount of free publicity.
