

Nappr, an early-stage startup based in NYC, promotes midday naps to boost health and productivity. Currently, it operates in 500 cities across 24 countries, partnering with more than 1,000 hotels.






Nappr, like any early-stage startup, was focused on building brand awareness, boosting visibility, and driving new traction through lead generation and app downloads—key metrics investors closely evaluate when considering potential investments. We tailored our services to focus on achieving those goals for them.


To creatively spotlight the company's message, we organized a stunt challenging New Yorkers to pause and take a moment to rest in the "city that never sleeps." We placed a striking portable bed in iconic locations like the Brooklyn Bridge, Washington Square Park, the subway, and even City Hall.

The stunt was a hit, generating buzz among locals and influencers. People loved testing the bed and enjoying a quick “nap”, showing how beneficial midday rest can be in our fast-paced city.
Besides the colorful character of the initiative, our stunt creatively embodied the company’s value proposition, showcasing our knack for embracing the unconventional.





One of our videos hit 1.1M+ views in just two weeks from a single Instagram repost, with hundreds of thousands more views across X and TikTok. This led to a 1000% increase in organic traffic, millions of impressions, thousands of leads, and hundreds of app downloads—results that usually need a big budget.
The daily download rate grew by approximately 108.07%
in September (the month we have executed the campaign)
compared to the previous 8 months.
In a time when more companies are turning to AI-generated content and massive ad spend, this shows that even in 2024, a bit of hustle, creativity, and traditional marketing—engaging people face-to-face—can still drive brand growth and deliver impressive results.
















