Unconventional Advertising and Marketing Agency
First off, let's break down what we mean by "unconventional." It doesn't mean tossing random ideas out and hoping they work. Instead, it's about harnessing creativity to outperform traditional, often expensive, marketing tools like TV ads, print media, and billboards. This also applies to common social media strategies, which fall short when they merely "fill" a platform with generic content.
'The MacFries Pedestrian Campaign' is a great example of an unconventional marketing stunt perfectly executed.
What We Do
We design campaigns aimed to capture public and media attention. These campaigns stand out for their novelty, striving to amplify brand awareness, stir media attention, and reach broader audiences compared to traditional advertising.
Successful unconventional campaigns spur audience interaction,
encouraging them to engage and discuss.
Your Product among many
VS
The "one"
How We Work
Our approach to unconventional marketing zeroes
in on cost-effective tactics that surprise and captivate.
​
Think of methods like Publicity Stunts, Street Marketing, Stealth Marketing, Flash Mobs, and Experiential Marketing, but also traditional channels like email, direct and video marketing used in an unconventional way. These strategies amplify word-of-mouth, a powerful tool in marketing even today.
Case Study
Here, we will showcase the innovative process of turning a traditional narrative into an engaging story. Our campaign not only enhanced brand awareness but also garnered substantial free publicity, providing our client with significant visibility.
Through creative, out-of-the-box marketing, coupled with smart social media usage, brands can achieve significant awareness without emptying their pockets. Simply put, unconventional marketing leaves a lasting impression.
What is The Great Twist
To truly connect with audiences, brands need to go beyond the average. This calls for a creative twist – a game-changer in the narrative that keeps audiences hooked. Think of it like a plot twist in a gripping novel or movie. A compelling twist in a novel or movie ensures that the audience remains captivated until the conclusion.
When masterfully crafted, an exceptional story enables readers or viewers to connect deeply with the characters. Such plot twists forge a profound emotional bond with the audience, a connection that writers and screenwriters continuously strive for.
Similarly, a twist in a brand's narrative not only sustains engagement but also motivates the user to take tangible actions, be it sharing content, downloading an app, or making a purchase. That's our essence: crafting content with a great twist that captivates and converts.