About Us O | The Great Twist

Creativity doesn't have only one shape.

The shape of this lightbulb is commonly used by companies to depict creativity. We believe it's boring and predictable. This often mirrors their conventional approach to work and its associated challenges.

We view creativity as multifaceted, believing in multiple ways to tackle a task. No matter the project's intricacy, we commit to finding innovative and unconventional solutions that add value - whether it's sparking interest in an upcoming launch, driving organic traffic, implementing measurable actions, or boosting sales.

To provide a clearer picture of who we are, consider this:

We're an advertising and marketing agency specializing in early-stage, scalable startups. We aim to boost startups' traction and visibility for upcoming funding rounds. Our diverse team hails from various industries and global regions, but we're united by our core values.

These values are more than just words; they guide our every action.

Teamwork

Echoing Michael Jordan, while talent can win games, it's teamwork and intelligence that clinch championships. We prioritize fostering enduring, trust-based relationships with both our team and clients. Our ultimate goal is to seamlessly integrate with your company, forming a cohesive unit.

Integrity

Our words and actions align. We prioritize respect, transparency, and open communication. By setting clear expectations, holding ourselves accountable, and delivering measurable results, we aim to cultivate a trust-rich environment.

Commitment

Whether we collaborate for a day or a year, our dedication remains unwavering. We guarantee consistent passion and zeal until a project's completion.

Action-oriented

To achieve tangible outcomes, we emphasize decisive, impactful actions and fully embrace the responsibility that comes with them.

Our mission is to assist startups, even in their infancy, to flourish in today's communication-rich landscape.

Our Team

Andrea Garau

Founder and CEO

I started to work as a Communication Manager on small electoral campaigns from an early age, understanding since the beginning that it would be a hard job. I remember, there were times that we had to organize the electoral committee starting from zero. We had nothing, not even a room to stay, but I realized at that time that when you have enthusiasm, motivation and expertise, you can do anything. Still today, I think this is the best part of starting a project from scratch.

This foundational experience honed my adaptability, teaching me to navigate and adapt to diverse scenarios swiftly. From there, my career in Communication expanded, covering areas like Marketing, Grassroots Marketing, Advertising, PR, and B2C Sales. I've had varied roles in sectors such as tech, hospitality, food, apparel, electoral campaigns, and nonprofits. I value persistence, diligence, and empathy. While many aspire to climb the corporate ranks, I've never been drawn to that world. Instead, I'm driven by the desire to help businesses, regardless of size, thrive and grow their revenue. My relentless curiosity and energy to learn, coupled with years of experience, have served me well.

I've noticed that startup founders often think outside the box, embracing innovative methods more readily than traditional businesses, which can be set in their ways. Inspired by this observation, I established The Great Twist™ - an agency devoted to assisting businesses, especially startups in their early stages, eager to embark on bold marketing journeys.

Carlos Farfán

Graphic Designer

Ever since I was a child, I've had a profound love for design. My childhood was marked by countless hours building cities with Legos – a collection I still cherish. Drawing was another favorite pastime, with my sketchbook capturing everything that caught my eye. Recognizing my enthusiasm for design, my parents supported me in joining a national drawing contest for elementary students. Winning that competition as an eight-year-old, with a vision of a better world, was a turning point. It reinforced my belief that dedication and passion can truly make a mark.

Now, as a freelance graphic and product designer, I collaborate with international firms across various sectors. I take pride in transforming initial, rough sketches into polished, professional designs that bring people's visions to life. Outside of work, I relish moments with my family and indulge in reading and traveling.

George Alvarez

Videomaker

I was born and raised in Brooklyn, New York. The son of two immigrant parents, who's love of cinema started as a child but really blossomed in a movie theater watching LOTR: The Return of the King as a teen in 2003.

That experience put me on the path to become a filmmaker. As I wanted to tell stories and move people emotionally using films and videos as my paint brush.

I have directed and written several short films and digital media projects, that have won awards from film festivals all around the world.

With my production company that I helped found “Filmcloudstudio”, I continue my passion for creating art and I'm inspired to help others bring their creative ideas to life.

We work with a pool of 10+ professional spanning over 5 locations around the globe. We compose a unique team for each project to provide flexible talent specializing in creative concepts, management, and technology anywhere in the world for a range of clients from emerging brands to early-stage startups.